Who are we?
Learn more about Swelas Productions
Our Mission
Our mission is to inform the Filipino youth about the current state of the Marikina shoe industry and its shoemakers through an engaging website that includes stories, articles, and short documentaries, and involve them directly by harnessing their modern design style preferences to create a sustainable path forward for the craft’s legacy
OUR VISION
To see the Marikina shoe industry revitalized by a new generation of informed and engaged Filipino youth, who actively participate in the preservation of the craft, ensuring the local shoemakers gain the attention and support needed to thrive in a globalized world.

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